jose.
jose.
Fun on-demand and live fitness classes
on your phone!
OUTDOOR VOICES
During the pandemic years, widespread gym closures left many without their usual means of working out. As a result, a number of people turned to mobile applications for virtual workouts. However, they still found themselves lacking the motivation to exercise effectively compared to when gyms were open.
People were struggling with motivating workout solutions during Covid
THE PROBLEM
How can we create a compelling app that motivates people to work out and brings engagement to the Outdoor Voices brand?
THE CHALLENGE
Outdoor Voices aims to enter the virtual workout market by offering live fitness classes, and on-demand sessions to promote their apparel. Meanwhile, users seek a virtual workout experience that motivates them to workout consistently.
People were struggling with a
lack of motivating workout
solutions during the pandemic
THE PROBLEM
Pandemic gym closures left many without their regular
workout options. As a result, many turned to mobile apps for
virtual workouts. However, they lacked motivation or even
stopped working out compared to when gyms were open.
How can we build an app that
inspires workouts and boosts
Outdoor Voices’ engagement?
THE CHALLENGE
Outdoor Voices plans to enter the virtual workout market
with live and on-demand fitness classes to promote their
apparel.Meanwhile, users seek a virtual workout
experience that motivates them to workout consistently.
"OV Fitness" offers live classes, connection to Outdoor Voices ambassadors, a feed for advertising their products, goal trackers, and fitness challenges. while offering flexible scheduling and time-accommodating options. All while embodying the brand’s values of youth, eco-friendliness, fun, and wellness.
THE SOLUTION
A fun live fitness app with community engagement and Challenges
OUTDOOR VOICES
Fun on-demand and live fitness classes on your phone!
A forgotten app
They had one app for video links to classes, and a sticker pack. The app had no community participation and was no longer updated.
A brand centered on fun and wellness
A committed to the environment and wellness. With a no-judgment policy, they actively involve the community in promoting movement worldwide through their OV influencers.
OV boasted a youthful, active, and eco-friendly brand, yet fell short on engaging tools
To understand perspectives, we targeted active, social people in their 20s. We created a recruiting screener, posted it on social sites, and selected participants fitting our criteria. After interviewing 6 people, we validated our assumptions about the link between motivation and community.
56%
Prior to Covid people had a daily routine at the gym
Prior to Covid people had a daily routine at the gym
68%
Found motivation in working out with friends or groups
41%
Had no time before the pandemic; now have time but no guidance
28%
Isolation and depression reduced motivation to stay active
Community motivated most people, but the pandemic shattered it!
Creating solutions for Lucia and OV to foster connectivity during isolating times
To begin developing design ideas, we leveraged everything we had learned and created feature categories that would meet both Lucia’s and OV’s needs. We focused on fostering connection during COVID and providing community motivation in a virtual format.
LUCIA’S DAY
Easily scheduling live fitness classes
In this situation, Lucia is scheduling a class to attend after she’s done with work. This storyboard helped us empathize and visualize gaps in our designs.
DIVIDE AND CONQUER
What does this interaction look like in more detail?
To manage time effectively, we divided the tasks. I collaborated with another designer on a user flow for scheduling classes. Initially, I tackled the flow independently, then presented my version to my teammate. Together, we refined and improved it.
People wanted more intuitive actions and emphasized a “less is more” approach for the exercise classes
Once we developed a sufficient range of design solutions, we proceeded to create mid-fidelity wireframes. After refining these designs, we conducted usability testing to evaluate their effectiveness.
We needed clearer advertising for OV products and better section placement
Taking our usability testing feedback from our mid-fi wireframes, we implemented new solutions to our information architecture choices. We also incorporated colors and typography that matched the Outdoor Voices brand.
1.Choose a fitness category, like yoga.
2.Browse available classes.
3.Select a suitable class.
4.View class details (teacher, duration, participants).
5.Add the class to your schedule.
6.Get a reminder 20 minutes before class.
Our fitness app is designed to keep you active and motivated, even when gyms are closed. Seamlessly schedule classes and receive reminders, easily join your workouts with a tap, and engage with our vibrant community through quick posts, influencer content, and activity clubs. Stay on track with your fitness goals and connect with like-minded individuals, all in one place.
Your Ultimate Fitness Companion for At-Home Workouts and Community Engagement
FINAL DESIGNS
Meet Lucia!
We believed that to stay focused during the design process, it would be helpful to have a persona to better empathize with our target audience. Here’s a sneak peek at one of the many personas we created:
STAY FIT AND MOTIVATED
Schedule your workout class
Stay on track with your fitness goals even during times when gyms are closed. Our fitness app allows you to easily schedule a class and get a reminder 20 minutes before it starts. Here’s how it works:
BEGAN WORKOUT
Join your scheduled class
When it’s time for your scheduled class, our app makes joining easy and seamless. Whether you tap on the reminder notification or open the app directly, you can quickly join your class with a few simple steps
ENGAGE, GET INSPIRED
Connect and inspire with our community
Stay motivated and engaged with our Community Feature Feed, a dynamic space designed to enhance your fitness experience. Share your journey, discover inspiring content from influencers, and join activity clubs tailored to your interests
What can we do next to make this the best experience?
THE FUTURE
Learnings and lessons from creating a fitness App
LESSONS
Universal solutions:
By promoting activities and user content, we fostered a sense of belonging. However, we noticed that some users preferred less interaction. This prompted us to reassess our target audience and our approach, allowing for meaningful interaction without overwhelming users.
Balancing Business and User Needs:
Balancing business needs with user needs for product exposure, was a challenge. It took time to find a solution, but we used influencers in the community section to mix product promotion with user content, ensuring the ads didn’t feel forced.
Feature overload
One issue our group faced was trying to include too many features. We saw our time budget shrinking and weren’t making much progress. We solved this by prioritizing features and focusing on the most important ones first.
Wow, we made it to the end together! 🎉 I hope you had as much fun exploring my work as I did creating it. If you’re curious to see more of my process, feel free to dive into my other projects.
We could stand out in the market by offering live classes and community interaction!
These companies didn’t offer a platform for immediate community interaction and live video classes, but were very similar in brand ideology and target audience.
The content was regulated, with companies deciding what to highlight through influencers, focusing heavily on motivational and affirmation stories. They universally promoted a positive, healthy lifestyle, reflecting each company’s values and beliefs.
We could stand out in the market by offering live classes and community interaction!
